Dom Pérignon Collection at Hedonism

Paying homage to the origins of the prestigious Dom Pérignon vintage collection on sale at Hedonism, Mayfair’s exclusive wine store, Berry Place created a unique environment in collaboration with Chic, recognising over fifty years’ history of the renowned champagne.

To convey the atmosphere of the original vaults, the walls and arched ceiling of the venue were decorated with replica slate panelling, and the existing floor concealed beneath a new concrete-effect surface.

Custom built oak cabinets presented the prestigious 1959 vintage, together with ten other rare vintages up to 1996, displayed in illuminated recesses with accented gold leather. A sixty-five inch embedded LED display accompanied the collection, illustrating the distinguished ancestry of the different champagne vintages on offer.

Mark Harvey, marketing manager for Dom Pérignon, said, ‘This really is an exceptional opportunity for Champagne connoisseurs to experience and purchase from this range of rare Dom Pérignon vintages.’ The first collection sold almost immediately at £16,495.

The whole installation was completed by Berry Place overnight in just four days, including the removal of an existing display.

More information can be found at http://www.decanter.com/wine-news/treasure-vault-of-rare-dom-perignon-to-open-in-london-272501/

Clients - Chic, Hedonism, Dom Pérignon