Amen Ultra Zest Podiums

Recently created at Berry Place, these eye catching point-of-sale plinths for display in Selfridges, promote ‘Ultra Zest’, one of the latest limited edition male fragrances from Thierry Mugler's Amen range.

Each pedestal included custom made neon tubing and a digitally printed vinyl graphics.

Client - Clarins UK 



Pepsi #TheCherryRooms

Visit 133 Bethnal Green Road this weekend and you’ll find what appears to be a small unassuming soda shop.

…Except it’s not.

A gastronomical adventure awaits, as part of a collaboration between Pepsi Max Cherry, The Robin Collective and Berry Place.

It begins as soon as you crawl through a small hole in the wall, which leads to a white room, where guests are invited to suit up in white waterproofs, goggles and umbrellas. Move past the plastic curtains and you’ll find yourself on a bridge with cherry rain falling from above, thankful for the waterproofs. Winding through the ‘Charlie and the Chocolate Factory-esque’ scenery, you’ll meet the UK’s first edible cherry tree, molecular mocktails from leading mixologists and a cherry smoke cannon that blows cherry-flavoured smoke rings.

As part of the experiential Pepsi Max Cherry campaign, Berry Place built and set up all the rooms, including the rain room, tree, swing, stalagmites and vortex cannon.

More information on #TheCherryRooms can be found here, or better yet visit in person this weekend - it’s free!

Clients - The Robin Collective/Pepsi Max Cherry


Cointreau ‘Fizz’ Window at Selfridges

The stunning 1920s Parisian ‘dressing room’ scene was prominently displayed at Selfridges, in the window adjacent to the main entrance, to promote the new and zesty Cointreau ‘FIZZ’.

Created and installed by Berry Place, the window display included a number of custom vintage models, including the bespoke furniture, bags and copper piping, used throughout the set.

Client - Chic, Cointreau


Dom Pérignon Mysterious Forest Window

Following previous Dom Pérignon plinth and ‘Cocoonase’ displays, Berry Place recently created a set for Selfridges Oxford Street window to showcase Dutch fashion designer Iris Van Herpen’s intriguing ‘Metamorphosis’ dress for Dom Pérignon.

A stylistic fantasy woodland scene was assembled from multiple life size prop trees, with shorter stump like plinths illuminating the champagne bottles presented upon them.

Finished in black with green up-lighting, it evokes Iris Van Herpen’s mystique signature look, with a twist of esoteric darkness.

As part of the ‘Power of Creation’ project, the ‘metamorphosis’ concept refers to the chronological re-invention of Dom Pérignon, selectively re-emerging periodically in the form of a new vintage.

The association between Iris van Herpen and Dom Pérignon succeeds a number of former collaborations with prominent contemporary artists, including David Lynch, who designed the packaging for vintage limited editions in 2013.

'Metamorphosis' celebrates the first release of Dom Pérignon Vintage 2004 drawing to a close and marks the introduction of the second, called the P2-2004.

Client - Chic, Dom Pérignon


Information Age Gallery at the Science Museum

You can now explore over 200 years of invention and innovation in the evolution of communication and information technologies, as part of the Science Museum’s new 'Information Age: Six Networks that Changed Our World’ gallery.

Working in collaboration with Beck Interiors, Clay Interactive and the Science Museum, Berry Place designed and engineered seven interactive replicas for the new gallery, to illustrate the operation of some of the innovative equipment that changed the way information was communicated forever.

Granted access to the genuine objects in the Science Museum archives, the team at Berry Place measured and photographed each item and translated the data into 3D CAD models to incorporate the interactive element of each display. To ensure robustness and durability, each model was machined from solid aluminium before powder-coating or anodising for a tough finish.

The working models included the ‘Baudot Keyboard, Carbon Microphone, Card Punch Machine, Crystal Radio, Dial Telephone, Double Needle Telegraph and Morse Key Tapper’.

Berry Place also created a working replica of an iconic 1950’s ‘Bush tv22’ television set which continually screens the Queen’s 1953 Coronation within the Information Age gallery.

After watching her own Coronation on the television, the Queen officially opened the new gallery with her first ever tweet “It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R."

Client - Science Museum, Beck Interiors


Dom Pérignon Iris van Herpen Selfridges Display

Working in collaboration with Chic, Berry Place produced and installed a stunning display for Iris van Herpen’s premium ‘Cocoonase’ creation, showcasing the metamorphosis of Dom Pérignon.

The display, on show at Selfridges, was produced in a gloss black laminate finish with ‘green glass’ acrylic sides and gold vinyl graphics. Dom Pérignon bottles were then displayed prominently on glass shelves.

Previous ‘Power of Creativity’ artistic partners have included Jeff Koons, David Lynch, Marc Newson and Karl Lagerfield - each offering their visions to special Dom Pérignon editions.

Client - Chic, Dom Pérignon



Aberfeldy Whisky Presentation Cases

In collaboration with Drink Works for Dewar’s Aberfeldy, Berry Place created eight elegant presentation cases and stopper inserts for the exclusive, and very rare 28 year old Whisky.

The splendidly decorated decanters adorned with 22 carat gold (developed by Drinks Works), were housed within luxurious piano black cases with black-nickel plated panel lining to the interior. A subtle filigree ornamentation emulating that found on the decanter, and gold accents to the front of the doors completed the branding. 

Encapsulated within the ornate decanter stopper was a custom insert featuring several real gold nuggets, hand panned from the Aberfeldy and Loch Tay region in Scotland.

Upon unveiling at the launch event of Duty Free Singapore – Masters of Wine & Spirits, all eight had sold within 3 hours, despite retailing at $5,000, three of them sold by the catalogue image alone.

Client - Drink Works, Aberfeldy


Thierry Mugler Snow globe at Selfridges

On display in the Selfridges fragrance department was an enormous working Christmas snow globe, designed by Vicky Barrett (Clarins Fragrance Group) and produced by Berry Place to promote Angel perfume by Thierry Mugler.The festive globe accommodated a 1.7m tall oversized factice and was constructed out of 160kg fabricated blown acrylic, measuring almost 2 metres in height. Paper balls representing snow were circulated through the top of the perfume bottle, creating a beautifully seasonal in-store display.
Client - Clarins UK/Thierry Mugler


Birds Eye Launch ‘Steamfresh’ with Sampling Stand at Waterloo Station

Working in conjunction with The Robin Collective for Birds Eye and Mischief PR, Berry Place produced an eye-catching display for an experiential campaign to launch Birds Eye’s new Steamfresh range at Waterloo Station. 

Its intention to introduce their new range by conveying free samples, while also trying and get the nation to eat more healthily, especially those busy commuters who’s long journeys don’t allow time to cook a proper meal in the evening, with many admitting to not having eaten a vegetable in the past week! 

With an intended display period of only one day, the stand was developed from concept to completed installation within a week. Berry Place supervised assembly and removal of the unit on location, which featured acrylic pick’n’mix style containers for dispensing samples, printed vinyl wraps and a large floor graphic. 

The project was a great success with the potential for many more similar events to be staged. 

Client - The Robin Collective, Mischief PR, Birds Eye

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